Accidental Contamination Adverse Publicity Customer Complaints Corporate Restructuring Crises Environmental Spills Extortion Threats Factory Closures Industrial Action Issues Kidnap & Ransom Litigation Malicious Product Tampering Market Entry & Exit Mergers & Acquisitions Personal Injury Product Recall Prosecution Regulatory Action Terrorism

"It takes many good deeds to build a reputation, and only one bad one to lose it"
- Benjamin Franklin (1706-1790)


Companies are increasingly aware their corporate reputation is one of their most valuable assets. It can take years to build value, but only moments to destroy it. It is vital therefore to put in place sensible protection measures.

Established in 2003, Luttrell & Associates is a one of Australia's leading issues & crisis management consultancies. Based in Sydney, we help clients protect their businesses and their reputations through pre-incident planning and training, and by responding to demanding situations. 

We have over 25 years' international experience advising blue chip clients on issues such as product contamination and recall, extortion threats, environmental incidents, corporate restructurings, mergers and acquisitions.

Services we provide include:

  • Risk identification and assessment
  • Reputation management
  • Stakeholder engagement
  • Issues management
  • Crisis and business continuity planning
  • Crisis simulations
  • Crisis response
  • Audits
  • Media training
  • Media relations
  • Employee relations