1. What are the benefits of having a good media profile?
Awareness and familiarity can help attract customers, employees and investors. If people who don’t have direct experience of a company, they will most likely form their impressions from what they have seen in the media.
2. What about the risks?
If you shy away from the media, you risk being portrayed as having something to hide. It’s important to know how to respond to difficult questions.
3. What is the key to becoming good media talent?
Have something to say, be concise, use simple language, and back up any claims you make.
4. Who should be media trained in an organisation?
Anyone who may need to act as a spokesperson, such as the CEO, and subject matter experts from specific business units or functions.
5. What is the ideal number of people for a media training session?
Small groups (2-4) are good as people get the opportunity to learn from one another.
6. What does it involve?
We start with an introduction explaining how the media operate, what makes news, how to formulate your messages, with tips on what to do (and what not to do). This is then followed by simulated interviews on particular topics which are filmed and critiqued. The session can be a short as an hour for a one-on-one to half a day for a group.